brice60

Leading one startup concept myself (www.capturetogether.com in progress), and assisted with another as product lead and design (www.joy101.com launched in June 2025). Both offer a D2C, B2B SasS offering and innovative AI capabilities. Deliverables include business case creation, market opportunity assessment, prototype creation and persona validation.

Work alongside the Schwab UX Design Team in leading the creation of modern D2C and B2B SaaS digital experiences across web + mobile + AI + Salesforce integrations. Innovate, collaborate, and deliver digital experiences for high-traffic digital platforms, which serve millions of financial advisors and retail customers. Impact on behalf of Schwab Digital: • More than $8 trillion in assets under management with top Net Promoter Score (NPS) rankings • #1 Online Broker Overall | Investor's Business Daily (2023) • Best Robo-Advisor IRA Investing |NerdWallet (2023) • Best Investing Platform Overall | U.S. News & World Report (2023 – 2024) • Highest Score – U.S. Full-Service Investor Satisfaction Study | J.D. Power (2023) • Highest Customer Satisfaction for Direct Retail Banks | J.D. Power (5 years in a row) • Highest in Digital Satisfaction with Retirement Plan Participant Providers | J.D. Power (2022 – 2023) • Schwab Everest Design System reduced developer + design time by 35% • AI innovations in market across client, rep, and advisor experiences. Decreased cost-per-client by 25%

Responsible for the planning, execution and measurement of digital strategy for Transamerica. Demonstrated leadership, creative vision, UI/UX expertise and solid understanding of customer needs + opportunities. Led global rebrand effort to articulate the strategic investment needed, ROI benefits and roadmap development in working with Engineering counterparts.

Responsible for managing UX team and agency partners in designing and developing new experiences across web, mobile, and Digital Marketing touchpoints. Led strategic product design evolution, supporting participant, plan sponsor, record keeping and internal rep experiences. Evaluated competitive marketplace and implemented designs to combat new Robo-advisor competitors. Built digital products to support our Asset Management arm to equip advisors with easy access to performance + research data.

Responsible for product management, design and marketing within FedEx Digital Access Marketing group. Led a global cross-functional User Experience team with members from Marketing, IT, international stakeholders and internal business partners. The Digital Access channel processes ~95% of FedEx’s 18+ million packages and 400+ million tracking requests each business day, and the team developed designs and innovations in establishing fedex.com + mobile as a premier self-serve digital experience. More than $5 billion in yearly revenue generated though FedEx Digital, and $1 billion per year cost savings in terms of off-loading calls to digital service channels (via web, app, SaaS integrations).