jgalde

As an in-house marketing lead at T-Cetra, I drove strategic communications and marketing initiatives for Total Wireless, Simple Mobile, and Verizon Prepaid to their retailers nationwide. Focused on delivering actionable and responsive messaging, I ensured retailers stayed informed and engaged through our product (VidaPay) via email campaigns, digital ads, and regional events, contests and more. Selected accomplishments and initiatives: • Developed and executed in-house marketing strategies to support retailer growth and engagement. • Manage all communications for product releases, promotions, and updates to 7,000 retailers using the VidaPay platform via email, SMS, and MMS. • Oversee distribution of retailer partner marketing materials, including videos, trainings, tutorials, merchandise, and banners. • Provide weekly and monthly reports to partners with key insights and updates. Led promotional campaigns, contests, and regional events to drive retailer participation and sales.

Experienced marketing consultant specializing in actionable and responsive communications for Total Wireless, Simple Mobile, and Verizon Prepaid retailers nationwide. Managed day-to-day communications and marketing efforts on behalf of T-Cetra, ensuring retailers stayed informed and engaged through the VidaPay portal, targeted emails, digital ads, and regional events. Selected accomplishments and initiatives: • Led multi-channel communication strategies to drive retailer engagement and sales. • Delivered targeted email campaigns, digital ads, and event-driven promotions to support retailer success. • Managed ongoing marketing efforts to ensure timely and effective messaging across all retail channels.

Operations head (under the CMO) managing demand generation, website, social, campaigns, brand consistency, partner marketing, public relations, analyst relations, and content production/design. Selected accomplishments and initiatives: ▪ Led and mentored a team of 18 located in India and the U.S. over 9+ years and architected new ways to manage the volume of activities and custom executive reporting. Able and willing to jump in and execute myself when necessary. ▪ Managed a $2.3M marketing budget, achieving a 10% increase in ROI through strategic allocation and tracking. ▪ Managed social media campaigns that achieved 370K impressions per year and 125K visits. ▪ Drove 25% increase in engagement rate for our digital campaigns on social. ▪ Regularly developed and presented results and reporting to leadership and the board. ▪ Prioritized revenue-generating activities in specific areas (i.e. AI, DevOps, Q.E. etc.) over brand awareness as needed. ▪ Negotiated budget for upcoming year with finance, sales and leadership. ▪ Met tight project deadlines consistently through effective time management, ensuring on-time delivery and department satisfaction (i.e. sales, HR, product, etc.) ▪ Collaborated with other departments to create and implement relevant and engaging go-to-market plans including digital and in-person activities. ▪ Strategized and executed several rebrands through acquisition and mergers on-time and under budget resulting in 30% drop in attrition and 60% increase in job applications.

Directly responsible (under the SVP of Marketing) for managing product marketing for one of 6 products (Mobile Testing Platform - DeviceAnywhere) including all in-product marketing, campaigns, content development (blogs, white papers, etc.) and lead generation. Selected accomplishments and initiatives: ▪ Increased in-product conversions by 20% due to promotions and campaigns within the tool tracking customer engagement and usage. ▪ Led marketing campaigns across multiple channels, resulting in 40% year-over-year traffic increase and a 22% increase in revenue.