Vice President of Marketing

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Job Description

About the Role

At enterprise scale, marketing is no longer about campaigns; it is a strategic growth engine that drives demand, shapes brand trust, and accelerates revenue. We are seeking a Vice President of Marketing to lead a global, multi-channel marketing organization within a technology-driven enterprise operating across markets, products, and customer segments.

This role is designed for a senior marketing executive who understands how to integrate brand, demand generation, product marketing, and lifecycle engagement into a unified growth strategy. The VP of Marketing will own enterprise marketing strategy and execution, ensuring marketing investments deliver measurable pipeline, customer acquisition, and long-term brand equity.

As a core member of the executive leadership team, you will partner closely with the CEO, CRO, Product, and Finance leaders to align marketing strategy with go-to-market priorities and revenue goals. You will modernize marketing operations through advanced analytics, AI-enabled optimization, and customer insight while building a high-performing global marketing organization.

This is not a communications role. It is a mandate to build marketing as an enterprise-grade growth capability, one that scales, adapts, and delivers sustained competitive advantage.


Essential Duties and Responsibilities

  • Define and execute an enterprise marketing strategy aligned with growth and revenue objectives.

  • Lead global marketing functions, including brand, demand generation, product marketing, digital, and lifecycle engagement.

  • Drive pipeline growth through integrated campaigns, performance marketing, and account-based strategies.

  • Establish marketing analytics, attribution, and ROI measurement frameworks.

  • Partner with Sales and Product to align go-to-market execution and messaging.

  • Modernize marketing technology and data infrastructure to improve targeting and performance.

  • Oversee global agency, vendor, and partner relationships with accountability for results.

  • Build, mentor, and lead senior marketing leaders and high-performing teams.

  • Ensure consistent brand narrative and customer experience across markets.

  • Present marketing performance, insights, and strategy to executive leadership and the Board.


Job Qualifications and Requirements

  • 15+ years of progressive marketing leadership experience, including enterprise or global roles.

  • Proven success leading integrated marketing organizations in technology or platform businesses.

  • Strong background in demand generation, brand strategy, and go-to-market execution.

  • Experience managing large marketing budgets with clear ROI accountability.

  • Demonstrated ability to partner with Sales, Product, and Finance leaders.

  • Strong understanding of modern marketing technology, analytics, and attribution.

  • Bachelor’s degree required; MBA or advanced degree preferred.


Personal Capabilities and Qualifications

  • Enterprise-level strategic thinker with strong execution discipline.

  • Executive presence with credibility across C-suite and board-level audiences.

  • Data-driven decision-maker with a growth mindset.

  • Clear communicator who translates insight into action.

  • Collaborative leader who aligns cross-functional stakeholders.

  • People-focused leader who builds accountability, creativity, and performance.


Strategic Support

  • Serve as a trusted advisor to executive leadership on growth, brand, and market strategy.

  • Support enterprise expansion, product launches, and market entry initiatives.

  • Partner with Finance on prioritizing marketing investments and tracking ROI.

  • Collaborate with Product and Customer teams on messaging and lifecycle engagement.

  • Support M&A integration and brand consolidation when applicable.


Working Conditions

  • Hybrid executive work environment with global accountability.

  • Regular engagement with executive leadership and cross-functional partners.

  • Periodic domestic and international travel for market visits and leadership sessions.

  • High-visibility role with direct impact on revenue and brand equity.


Job Function

  • Enterprise Marketing Leadership

  • Brand Strategy & Positioning

  • Demand Generation & Revenue Marketing

  • Go-to-Market Execution

  • Marketing Analytics & Performance Optimization

  • Customer Lifecycle Engagement


Compensation & Benefits

  • Base Salary: $370,000 – $415,000

  • Executive Annual Bonus Program

  • Long-Term Incentive Plan (Equity / Performance-Based Awards)

  • Comprehensive Executive Health Benefits

  • 401(k) with Competitive Company Match

  • Executive Coaching & Leadership Development

  • Wellness, Mental Health & Family Support Programs

  • Generous Executive PTO & Holiday Package


Why Join Us

  • Lead marketing strategy at the highest level of a global enterprise.

  • Shape how brand, demand, and revenue work together at scale.

  • Partner directly with the CEO and executive team on growth priorities.

  • Build a modern marketing organization powered by data, technology, and creativity.

  • Leave a lasting impact on how the company is perceived, experienced, and chosen.